When in September 2013 XYZPrinting – Taiwanese manufacturer of low-cost 3D printers, who belongs to a huge Asian corporation producing consumer electronics – Kinpo Group, announced its plans in the form of  selling 3 million units of 3D printers by the end of 2016, few people treated it seriously. Today we know that this announcement will not be realized – in fact, never been a chance for it. Despite this, XYZPrinting managed to achieve great success anyway – in just two years the company has become the largest supplier of 3D printers in the world! And according to analyst firm Canalys, its market share is as high as 22%.

Kinpo Group – the owner of XYZPrinting, was founded in 1973. Over the years it became a big corporation specializing in the production of electronics, with revenues of ¥230 billion annually. XYZPrinting – established in 2013 is a company dedicated to the production of 3D printers. Its portfolio includes FDM 3D printers (da Vinci line), SLA (Nobel line) and chocolate that soon will hit the market.

A characteristic feature of 3D printers XYZPrinting is extremely low price (eg. Da Vinci Junior costs just $349,99). Unfortunately this translates into their quality, which in the best case is… satisfactory. However, it is the ideal solution for the home users that will use the 3D printer to create a fairly simple models. This combination of low price and ease of use makes it the most popular 3D printer in the world – and particularly in the Asia, US or Western Europe, where users are buying them for domestic use.

XYZPrinting announced sales of their devices in 2016 at the level of 120-150 thousand pcs., while in 2018 the company promises selling… 1 million pcs. a year. While I fully believe in next year’s forecasts, a 1 million 3D printers sold in a year in just three years from now, still seems to me as a marketing fantasy… What is far more interesting is the fact that so far XYZPrinting operated at loss, and is going to achieve profitability until next year.

Source: www.3ders.org

Paweł Ślusarczyk
CEO of 3D Printing Center. Has over 15 years' experience in buisiness, gained in IT, advertising and polygraphy. Part of 3D printing industry since 2013.

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