Ada Hefetz, acclaimed Israeli wedding dress designer, has launched a new collection that attracts attention with its complex, eye-catching pieces produced using advanced direct-to-fabric 3D printing technology developed by Stratasys. The three unique dresses recently unveiled at Milan Design Week are based on Hefetz’s “Flower of Life” theme and were produced with 3DFashion technology as part of the latest series celebrating marriage, the cycle of life and design.
Known for designing wedding dresses that combine vintage style with modernity, Ada Hefetz is constantly pushing the boundaries of design. This is her first completed project using 3D printing. “I wouldn’t have been able to achieve such intricate geometric patterns without Stratasys’ 3DFashion technology, because achieving this level of symmetry by hand would simply be impossible,” explains Hefetz. “The 3D printer allows me to digitally create new forms using mathematical formulas and print them directly onto the fabric, which guarantees a perfect reproduction of the pattern.”
The glamorous wedding dresses feature intricate geometric shapes depicting the ‘Flower of Life’, a sacred geometry that dates back to ancient Egypt. The complex pattern consists of overlapping circles that intersect to form flowers that Ada Hefetz combined with her lily design, symbolizing the union between two people and the cycle of life. The inspiring design uses transparent VeroVivid resin material with the J850 TechStyle 3D printer, which can print in over 500,000 unique colors with varying degrees of flexibility, simulating different textures and finishes.
“During the C19 pandemic, I closed my studio and used that time to innovate,” says Hefetz. “I wanted to get into 3D printing and the design possibilities it opens up, and after talking to several specialists, the Stratasys TechStyle 3D printer was highly recommended to me. I am very pleased with the results so far and the projects it has enabled, so I plan to use this in all my collections in the future.”
Naomi Kaempfer, creative director of art, design and fashion at Stratasys, says 3DFashion technology offers the opportunity to use organic algorithmic designs, as well as to balance the traditional with the innovative. He adds: “The J850 TechStyle’s unique color, transparency and tonal capabilities created a pearlescent effect that helped Ada achieve the perfect color combination for her vision.”
Since its launch in May 2022, 3DFashion technology has triumphed in the design and textile industries. Her ability to create unique designs at a fraction of the time and cost of handcrafting has allowed designers around the world to expand their creativity. Creating unique patterns using other methods, such as CNC machining or hand sewing for clothing, would be too expensive and time consuming.
Currently, Ada Hefetz’s Flower of Life printed wedding dresses are on display at the D-House Urban Laboratory in Milan, which is owned and operated by Dyloan, a leading Italian manufacturer serving the high fashion sector.
Source: Stratasys press materials