Creality – one of the largest manufacturers of desktop 3D printers in the world, announced a comprehensive change of its brand, starting from January 2024. The company will present itself under a new logo and slogan – “Imagine It, Make It.” The rebranding also reflects a strategic change in the company’s operations, which intends to adapt to the changing requirements and perception of 3D printing in the current market reality.
The central point of the new brand is the slogan “Imagine It, Make It.”, which is intended to reflect the essence of 3D printing – transforming imagination into tangible reality. The redesigned Creality logo is intended to embody the company’s commitment to sustainability and social involvement. The inclusion of green shades in the logo emphasizes the emphasis on environmental responsibility.
The 3D structure of the logo not only serves as a graphic element, but also demonstrates Creality’s deep-rooted knowledge in 3D printing technology. The stylized letter “A” in the logo represents the brand’s commitment to excellence, and the heart-shaped hands symbolize Creality’s strong connection to the 3D printing community. These elements are consistent with Creality’s renewed core values: usability, intelligence, affordability, versatility and enjoyment.
Creality’s goal is to become a global leader in consumer-grade 3D printing, focusing on improving the user experience and making a significant impact on the future of 3D printing. The Creality brand renewal reflects a deeper commitment to innovation and community engagement, signaling a proactive approach in shaping the future of 3D printing at the consumer level.
Creality was founded in 2014 in Shenzhen, China and is currently a leading manufacturer in the 3D printing industry, specializing in consumer and professional 3D printers and accessories. The company is present in over 100 countries, supplying over 5 million 3D printers worldwide.
Source: www.creality.com