One of the aims of  Canon was  to expand into the 3D printing market. These efforts have been led by subsidiary Canon Europe, who has emerged as an important reseller of 3D Systems’ 3D printers throughout Europe. I has been just revealed that they will make their full 3D Systems 3D printer catalogue available throughout Europe, Africa and the Middle East.

These activities are totally different from prior  predictable pattern at Canon. Since signing a distribution agreement with 3D Systems in early 2015, the company has slowly but steadily been rolling out a reselling and support structure throughout Europe. Among most supported devices, you can find wide range of 3D Systems 3D printers, including: the ProJet 1200, 3500 series, 4500, 6000 and 7000. Their first aim was Western Europe, now the company reached Austria earlier this month.

That slow and steady process is now replaced by a full expansion across the EMEA (Europe, Middle East and Africa) market. According to explanations of the company, launching 3D printing technology into their offer over the past year has been met with a very positive response, because it has helped clients to expand their product lines, decrease prototyping times and increase product development efficiency.

According to Chris Blake, Canon Europe’s Sales & Marketing Director, their expansion efforts are a consequence of the growing 3D printing market:

That market is expanding exponentially, as clients are seeing exactly what commercial opportunities are being created by 3D printing. There’s no better time to invest in 3D printing. It provides the means for ambitious companies in the AEC and making industries to fully exploit their potential. We will continue to build on our successes in 3D by focusing on maximizing client opportunities.

Chris Blake, Canon Europe’s Sales & Marketing Director

Canon has seen additionally a crucial rise in the demand for innovative technologies, like 3D printing, on their main markets. Sped, creative solutions, innovation and flexibility are key points of developing markets like: architecture, engineering, construction or education. According to Canon, collaboration with their clients has allowed them to provide quality 3D printing advice and enabled them to help clients develop their products and services.

Paulina Winczewska
German philologist and translator, fanatic of the strangest and the most difficult foreign languages and culinary experiments, who is not afraid of new technologies and gadgets. Enthusiast of swimming.

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